https://www.archilovers.com/projects/144109/dubai-masterplan.html
London/New York/Cairo -- Situated along the pristine Alamein coastline (Egypt's 'White Med'), Emaar Egypt's resort development on the Mediterranean, Marassi is a 1,500-acre luxury resort destination that continues to pioneer the development of the region with the debut of Marina Residence Phase Two.
The Marina Residence apartments, ranging in size from one-bedroom to four-bedroom penthouses, are situated to seamlessly connect to a vibrant waterfront promenade with direct access to the Marina and captivating views over the canal and signature golf course.
As the recipient of the Leisure & Tourism Project Award at the 2013 and 2014 Cityscape Awards for Real Estate in Egypt, Marassi was founded in 2006 with a core vision to become the premier 'stay and play' destination in the Middle East and a tourist attraction for the European high-end market. Located just West of the Nile River Delta, Marassi is conveniently connected by the Trans-African highway to Alexandria and Cairo along with two nearby regional airports. Marassi is situated directly on the Mediterranean and commands the best location on the North Coast of the Alamein.
With a minimum of nine months of sunshine annually and continuous Mediterranean Sea winds, the Alamein coastline offers the ideal resort destination climate. Marassi embodies the essence of White Med living with pristine sandy beaches, Maldives-like water and untouched landscapes. Marassi will ultimately feature nine hotels and twenty residential enclaves, all with distinct character overlooking a world-class marina and spectacular Mediterranean beaches.
The 624-hectare Town Center will be the signature gateway to Marassi for residents, guests and visitors alike. As the heart of the Marassi community, the Town Center will feature a 295-slip state-of-the-art marina surrounded by a grand mixed-use promenade that includes waterfront shopping, dining and numerous entertainment venues. Combined with the championship Marassi Golf Clubhouse and Academy along with endless water amenities, Marassi provides residents and visitors an unrivalled premier lifestyle in the region.
An integrated design project by WATG's Irvine studio, Marassi is a crisp yet relaxed architectural design that leverages the extraordinary Mediterranean views. Each residential and commercial element of Marassi features its own unique design concept, creating a visually compelling, dynamic community atmosphere. Landscaping is fully leveraged with natural native plantings defined by water features that include pools, lagoons and fountains which meander through the neighbourhood parks, giving each residential element its own unique sense of place within the larger community.
About Emaar Misr (Egypt)
Emaar Misr is a leading developer of premium lifestyle communities in Egypt. It is a majority owned subsidiary of Emaar Properties PJSC, a publicly-listed real estate company based in the United Arab Emirates and developer of the world's highest tower, Burj Khalifa. Emaar Misr's landbank of 15.4 million square meters is distributed among four prime locations strategically located in East, West and Central Cairo as well as Egypt's Mediterranean coast.
The current development portfolio of Emaar Misr includes Uptown Cairo, a pioneering master-planned community, located in the centre of Cairo and designed to feature Emaar Square, a vibrant central hub. Emaar Misr's other projects are Marassi, a tourism-oriented lifestyle destination on the North Coast, and Mivida, a new benchmark in residential development
About Marassi
An Emaar Misr (Egypt) 1,500-acre development overlooking the mesmerising turquoise waters of the Mediterranean and ideally situated along the Alamein coastline, Marassi today is a fully integrated living community with fine restaurants, sports activities and exciting nightlife. Its is a resort hub for Egypt's elite with neighbourhoods inspired by six different Mediterranean lifestyles including Egypt, Morocco, Tunisia, Greece, Spain and Italy. 125 kilometres from enchanting Alexandria and only a few kilometres from El Alamein, Marassi is the upcoming gateway to Egypt, sending out worldwide invitations across the Mediterranean Sea.
About WATG & Wimberly Interiors
WATG is one of the world's leading integrated design firms and ranked as 2nd in the world among hotel architectural firms. WATG's interior design group, Wimberly, was ranked 11th by Interior Design Magazine in their 2015 Hospitality Giants survey.
With over 70 years of design excellence, WATG and Wimberly have become the world's leading design consultants in the industry since starting in Hawaii in 1945. With offices in Irvine, Beverly Hills, Seattle, Chicago, New York, London, Miami, Istanbul, Dubai, Singapore, Shanghai and Honolulu, the multi-disciplinary design firm is best known for creating internationally acclaimed destinations in 160 countries across six continents. WATG offers integrated design solutions comprising strategy, planning, architecture, landscape, and interiors for urban, tourism and resort destinations. WATG's projects are renowned not only for their design and sense of place but also for their bottom-line success.
About Emaar Hospitality Group:
Emaar Hospitality Group LLC is a wholly-owned subsidiary of Emaar Properties PJSC, the Dubai-based global property developer, which manages Emaar's hospitality and leisure projects across the region. Emaar Hospitality Group owns and manages a diversified portfolio of hospitality assets including hotels, serviced residences, golf retreats, a polo and equestrian club, lifestyle dining outlets and the Dubai Marina Yacht Club.
The Address Hotels + Resorts, the five star hotel brand launched by Emaar Hospitality Group, brings a fresh identity to the hospitality and service sector of Dubai and the region. Vida Hotels and Resorts, a brand under Emaar Hospitality Group, is a refreshingly different hotel concept for the new generation of business executives, entrepreneurs and leisure travellers. Manzil Downtown Dubai, managed by Vida Hotels and Resorts, which marked its opening in 2015, is defined by its contemporary Arabesque design elements and elegant décor that embodies the region's cultural identity, and a diversity of culinary choices resonating the flavours of the Arab world. Rove Hotels, a new generation hotel brand targeting the fast-growing segment of value-conscious leisure and business travellers, is being developed by Emaar Hospitality Group for the joint venture of Emaar Properties and Meraas Holding. The new brand featuring an innovative authentic style will offer complete functionality, comfort and effortless service, defining its niche as the 'best value' hotels in Dubai.
Emaar Hospitality Group manages a number of food and beverage venues across its hotel and leisure portfolio, and has expanded into the management of independent restaurants.
https://www.nawy.com/blog/46355-learn-about-marassi-master-plan-with-detalis
source: https://www.hospitalitynet.org/news/4078462.html
https://www.hok.com/news/2022-04/expo-2020-dubai-master-plan-leaves-a-legacy/
https://missionlandscape.com/portfolio/marassi-yacht-club/
Georgie Griffiths
Purple PR - London
Emaar Hospitality Group
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